Celuk Village is formerly as a traditional Balinese village located in the entrance gate of Gianyar Regency ad has changed into a tourist attraction with its trademark in the form of gold and silver. The village located in Sukawati District, Gianyar Regency has the uniqueness and excellent in production of gold and silver handicrafts. Almost all the families and villagers are Balinese who professional, skilled and art soul to develop the creative design and variety of products related to the gold and silvers. This craft village with long historical has been producing gold and silvers that penetrating the local, national and international markets. Various type of jewelry, either as souvenirs or export commodities are produced in this village includes variation type of rings, necklaces, earrings, hairpins, brooch and others. In addition to this, the artisans at Celuk Village are responding to the market demands and also produce the modern products such as medal, models and culture symbols.
In the history of gold and silver craft developments, the first step was initiated by the discovery of a family group who belong to Clan Pande. From these families, the gold and silver craft activities spread throughout the entire local communities in this village as a kind of major life gradually shifting their formerly life as the farmer. Around year 1970, it has been changed the community structure significantly at this village. The change was from the agrarian society to the industrial society. And even now, some of them have jumped into the structure of service economic by focusing to the tourism industry. The change was given the positive impact for the prosperity and welfare of the communities. Celuk Village, Kuta and Ubud have been classified as the prosperous village category in Bali with high per capita income.
Celuk Village is strategically located within 10 kilometers from Denpasar City where this village situated in the tourist destination are with the high potential and variety of tourist who visit this place. The following neighbor village includes Batubulan Village famous with Barong Dance and stone carving, Singapadu Village famous with Bali Bird Park and Bali Zoo, Batuan Village famous with the traditional painting, Guang Village famous with the wood carving and Sukawati Village as a center of art and souvenir trading. We can discover the several of gold and silvers gallery along the main road in this village those are opened for tourists.
The creativities of Celuk Village’s craftsmen are not only in the local market trading. They are also the craftsmen and businessmen who take the advantage of promotional opportunities and big art festival level like Bali Art Festival, the exhibition in the big city like Jakarta and even they have been carrying out the international trading such as in Europe, Australia, Japan and America.
As a tourist attraction village in south part of Bali Island, Celuk Village is many visited by tourists in the morning and afternoon time. The visit was carried out either at the beginning of tours or when the tourist back to the hotel after having the day tour.